Brand trust

Nowadays, whether it's an offline store or an online brand, a single review left by a customer can change our entire image. In particular, reviews on Naver Place act as a trust indicator in themselves. If the star rating is high, customers feel safe to visit, and if the reply is sincere, they feel that the brand is sincere. I'm currently managing the Hyundai Motor Company's Seocheongju dealership's online presence myself, and while some reviews are praiseworthy, there are also some that are disappointing. In those cases, I never get defensive, and I try to reply with sincerity, as if I'm one of the most important customers. ‘Reviews are a record of emotions.“ I think that's true, and I think that customers...